Your best clients came from someone recommending you. You've never had a say in when that happens.
Referrals. An old colleague. Someone who worked with you four years ago and passed your name along. That's how the good work arrives, and it's the one part of your business you can't turn up when you need to. So when a quarter looks thin, there's no lever to pull.
You've watched someone less qualified get the opportunity, because they knew the right person.
You've had great conversations that led absolutely nowhere.
You've done the LinkedIn posts, the newsletter, maybe the book, and none of it moved the needle the way people said it would.
You don't need a bigger audience. You need eight good clients a year.
Building an audience means becoming a publisher. Consistency, volume, years, skills. It's designed to reach a lot of people, which matters if you need a lot of customers.You don't. You need eight. Maybe twelve.And those eight aren't scrolling for a newsletter.
They're taking a recommendation from someone they already trust.Which is exactly how your business already works. So the answer was never to build a bigger audience. It was to make the recommendations happen on purpose.
The fastest way to be recommended is to sit down with the people who do the recommending.
Podcast hosts spend years building trust with exactly the people you want as clients. They know who's hiring, who's speaking, who's looking.A 45-minute conversation with one of them builds more trust than any ad campaign can buy.Then the recording stops, and for almost every guest, that's the end of it. A thank you email, and nothing else, ever.That's the part we work on.
What happens after the recording is where the introductions, referrals, paid stages and clients actually come from.You get the host, the host's network, and the audience. Most services sell you the audience on its own.
The TALK Method
Four deliberate steps. Nothing improvised, nothing left to chance.
TUNE your message
We sharpen your positioning, your story and your framework until the right person hears you and recognises themselves.You leave with one sentence that makes people ask a follow-up question, a roadmap so every answer has somewhere to go, and a self-scored assessment your prospects complete themselves, which turns a listener into a booked call.That assessment starts working in week two, on the leads you already have, before a single episode airs.
AIM at the right hosts
Download numbers tell you how many people hear the episode. They tell you nothing about what the host can do for you afterwards.So we check what's actually behind the show. Whether they're building an email list. What company, community or association sits behind them. How large and active their network is. Whether they share other people's work, run workshops, bring guests back.And one nobody else looks for: whether they stay in touch with past guests months later. That single signal predicts more than all the others combined.
LAND the conversation
We brief you on the host before you record. Who they are, what they run outside the show, who they know.Then we work on your answers so each one does four jobs: it interests the host, it engages the audience, it produces a clip worth cutting, and it gives listeners a clear reason to take the next step.Most guests answer well. Very few answer in a way that leads anywhere.
KEEP the momentum
Every appearance gets its own promotional campaign. Paid ads that take the episode from 20 views to 2,000 or 5,000. Premium clips, keynote quality, cut for your channels and pointing back at the host's show.The host watches their own numbers move. You become the guest who brought them something, which is why the next conversation happens at all.Then I manage the host relationship so you can do what you do best. I know what to ask for, when to ask, and I write every message. You read it, adjust anything that doesn't sound like you, and press send. Three minutes.
"They don't just get booked. They get known by the people who matter."
I wrote the book on this. Literally.
I'm Tiago Faria. After eight years at Google and years of helping experts get known by the right people, I wrote Just Talk to put the entire system into the open, the same one I now run for the clients I take on directly.
Just Talk: How experts stop being the best-kept secret in their space, and get known by the right people, one conversation at a time.
What happens when it works
Real clients, real conversations, real outcomes. Hear it directly from them.
John Horn (Stubgroup): One Podcast Conversation, Two New Clients: How StubGroup Went From Noise to Leads
John Gates (Salary.Coach): “I’ve made investments that didn’t pay off, but this is different. This is producing business for me”
Greg Morley: “I now have content that lives on forever, and a much bigger network than I ever thought possible.”
Rai Cornell (Cornell Content Marketing): “I’m now seen as a thought leader. We’ve got a stream of visibility and high-quality leads”
One conversation is usually enough to know.
No pitch deck. We look at how clients reach you now, what happens when you need that to move faster, and whether this is the right fit.If it isn't, I'll tell you.
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Why Brilliant Experts Stay Invisible (And the 3-Part Fix)
Free 10-minute video reveals the exact framework that turns every appearance, interview, and conversation into a client-generating authority asset, without cold outreach, paid ads, or posting every day.
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Watch Before Booking Your Call
In the next 10 minutes, you'll discover the exact 3-part framework that turns any appearance into a client-generating authority asset. Most experts are missing at least one. Find out which one is holding you back.
What you just watched works.
But knowing the framework and actually having it built for your business are two very different things.Most experts who watch this tell me the same thing: "I know I need this. I just don't know where to start."That's exactly what the Gap Analysis call is for.
Find Out Exactly What's Missing and Fix It.
Most experts who aren't converting their appearances into clients are missing one of three things:A positioning that makes the right people stop and pay attention, an origin story that creates an emotional connection before the sales conversation even starts, or a named framework that makes their method instantly distinct from everyone else doing similar work.Usually it's a combination. And usually they don't know which one is the problem.That's what the Gap Analysis call is for.In 30 minutes, we'll look at how you're currently showing up (your message, your story, your method), and I'll tell you exactly which piece is missing or broken, why it's costing you the clients and opportunities you should already have, and what the single most important first step to fix it would be.No pitch. No homework required beforehand. Just a clear, honest diagnosis of where you actually stand.
This call is free. 30 minutes. And even if we're not a fit, you'll leave with a specific diagnosis and a clear first step, not just a vague "here's what you should think about."
Why Experts Trust This Framework
Tiago Faria spent 8 years at Google's EU headquarters before leaving in 2019 to build his own expert business from scratch.He's worked directly with over 60 experts across dozens of niches, personally overseeing nearly 1,000 podcast appearances, and wrote the book Just Talk on how experts turn conversations into clients.
“I’m now seen as a thought leader. We’ve got a stream of visibility, high-quality leads, and tons of content to repurpose” - Rai Cornell"This team took me from unknown to unstoppable, and we’re just getting started." - Michelle Bishop"Now, I show up confidently, knowing exactly what I’ll speak to and how to connect with the audience” - Jodi Silverman“They polished my act in a way I could never have done on my own.” - Dr. Tony Dice“It completely transformed the way I connect with my audience and run my business” - KC Cohn“I went from dreading marketing to confidently sharing my story and connecting with my audience on a deeper level” - Summie Yeung
Ready? Let's Find Your Gap.
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You are booked. Two quick things before we talk.
Two small gifts before we speak, no homework attached.A video. The clearest breakdown of how I think about this, why visibility isn't the real problem for people like you, and what actually opens doors instead. About 30 minutes, but even the first ten will tell you a lot.Watch here:
A free PDF copy of my book, Just Talk. Attached below, as a gift. It's about how the right conversations, not audiences, are what build authority fast. Skim the first chapter if nothing else.
On the call itself, expect a relaxed conversation. I want to understand your work, who you're trying to reach, and where you'd like more access and authority to take you. No pitch, we'll just figure out together if this is a fit.Speak soon,Tiago "here's a gift, no strings attached" Faria
© Episódios & Narrativas, Lda. All rights reserved.